A lot of information regarding OTAs online does not apply to European hotels. That is why we at Hoteliearn have compiled a list of the top OTAs for accommodations in Europe. If you are just starting out in the hotel industry in Europe, this article is for you.
If you have any questions, please leave them below 👇
The list of OTAs for European hotels
Booking.com: You probably already know this one, but it is important to mention it as well. Some hotels do not work with Booking.com because of the commissions and many promotions they have going. However, working with them might boost your revenue a lot. This is due to the fact that Booking.com is by far the biggest player on the market (especially in Europe).
Expedia: Another big player, if you are looking to get more American guests at your hotel, then Expedia is the way to go. A lot of American tourists use Expedia (or their other websites). A big advantage of using Expedia as OTA for your European hotel is the fact that they have a lot of websites or brands.
Expedia owns the following:
… and a lot more! Your hotel will get a lot of exposure, but you will also feel the cost in commissions.
Agoda: Little known fact about Agoda is that they are owned by Booking Holdings. Sounds familiar? It is the same company that owns Booking.com. Agoda is used a lot by Asian tourists traveling Europe. If your other channels (OTAs) do not bring your hotel a lot of Asian tourists, consider signing up at Agoda.
HRS: Unfortunately, too many hotels do not target business people. HRS is a big player in the business travel market, and there might be an opportunity for your hotel to accept such guests. If your hotel is located centrally in a big city, then working together with HRS might be a missed opportunity!